A pre-order is an order put for a product which has not yet been released. The concept for pre-orders came when individuals discovered it difficult to get prominent products available because of their popularity. Business then had the concept to enable clients to reserve their own personal copy, before the release, which has been a big success.
Preorders enable consumers to ensure instant shipment on release, producers can evaluate how much demand there will be as well as thus the size of preliminary production runs, as well as sellers can be guaranteed of minimum sales.
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